• Laurel Tree Production

An Atlanta Videographer in Greenville

Moving my video production company back to Greenville, although familiar, came with some challenges. The hardest of this being a smaller market. This meant being mobile and versatile, which lead to making a name for myself in the Atlanta Video Production market.

Atlanta has always been an interesting and intriguing city. 7 of the fortune 100 companies have headquarters in Atlanta, as well as many of the other 93 having offices here. This is quite a feat for a landlocked city with no port. They continue to surprise by becoming a juggernaut in the film and television industry. Over the last 10 years Atlanta has rivaled New York and Los Angeles and is now home to the largest film studio Pinewood; and is currently filming some of today’s most popular television shows as well as the entire Marvel franchise of films.

I say this to say that breaking into videography or cinematography in Atlanta is not an easy task. Luckily for me, years of real estate video and filming for real estate teams all over the country, included a few agents in Atlanta and surrounding areas. I used those clients to build a name for myself and become an “Atlanta Videographer” while not exactly living in Atlanta. I now spend 2-3 days a week filming in Atlanta, making the 2 hour commute back and forth in the morning and evenings. But, how did I do this in a town filled with some truly amazing talent of cinematographers and videographers?

Over the years of working in video production you learn that there are some major differences between videographers. We talked about in a previous blog the difference between videographer and cinematographer and how Laurel Tree works within both parameters. What else I learned are the variety of and differences of videographers. I’ve always told people, at heart, I’m a storyteller who’s learned a few skills along the way. I’m also pretty savvy at business. I’ve had to become that way. I think I was born with an innate ability to tell a story but as Malcolm Gladwell talks about in his book Outliers, I’ve spent well over the 10,000 hours mark to become an expert in videography.

Now, before I go any further I don’t mean this to be a slight nor do I mean that I’m the only videographer out there like this. There are plenty of talented Atlanta videographers out there and some more talented than me. What I have learned though, is that there are a lot of videographers who aren’t great storytellers but are great technical camera men. They create a very polished product, but have to recruit help in the story telling with a director or simply hope that the polished video is enough to carry the brand or product.

Yes, knowing the camera, knowing what lens to use, knowing how to use the right light, whether that be natural or through lighting setups. How to frame the best shot and create the most dynamic image. That’s all very very important. But at the end of the day I want to tell a great story. Even if I’m just trying to convince people to buy a home. I want to bring in a real estate agent to host the video and lead you through the house. Or hire actors and come up with a storyline around the features of the house to bring you along and keep you watching. Otherwise it’s just a kitchen, a living room, and a couple bedrooms. But if you’re following a family plan for a party, or a son coming home from college, or a daughter's first birthday party with friends. That’s more of a reason to watch a video on a house for sale, than just knowing what kind of kitchen appliances it comes with.

So, I think having storytelling in the front of my mind as a filmmaker and videographer sets me apart from some of the Atlanta videographers who put all their eggs in the technical basket. That, mixed with already having a few clients there, helped me become an Atlanta Videographer without living in Atlanta, although the topic of moving does come up a lot.

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